Amazon may be gearing up for another Prime Day, but Target Circle Week 2025 is already making waves. 

Running October 5th through the 11th, the week-long event is bringing some of the biggest early holiday deals of the season. And, unlike Amazon Prime, Target’s Circle membership is completely free to join.

With discounts teased ahead of the launch, Target is leaning into Halloween and holiday prep, offering big savings on costumes, candy, toys, and home essentials. Here’s everything we need to know about the sale, plus the top Target Circle Week deals that have already been revealed.

What Is Target Circle Week?

Target Circle Week started as a direct rival to Amazon Prime Day, but it has quickly become one of Target’s most popular shopping events. 

It happens twice a year, in July and October, and always lines up with Prime Day to give shoppers an alternative.

Circle members (again, membership is free) receive access to both week-long discounts and surprise daily drops. The savings often match Amazon’s Prime Day pricing, so people can enjoy the same markdowns without paying for a subscription.

When Is Target Circle Week 2025?

The next Target Circle Week 2025 will run from Sunday, October 5 through Saturday, October 11. That’s a full week of deals, compared to Prime Day’s usual two- to four-day window.

This timing also positions Target as an early kickoff to the holiday shopping season, with markdowns on everything from fall décor to Christmas lights.

Do You Need a Circle Membership?

Yes, the deals are reserved for Target Circle members, but signing up is easy and free. In addition to easy access, other perks include: 

• A 5% birthday gift

• Personalized offers

• Automatic discounts at checkout

If you’re looking for holiday savings without another subscription fee, this membership is an easy win.

Target Circle Week Deals to Expect

Target is teasing some standout offers ahead of the October 5 kickoff. Some things we can look forward to are:

• Up to 50% off kitchen and home essentials, from cookware to small appliances

• Halloween costumes for kids and adults at 40% off

• A buy-two, get-one-free deal on books, movies, and music

• Select Lego sets discounted by 30%

• Holiday décor and lighting marked down by as much as 40%

These are just the early reveals; Target is expected to drop fresh daily deals throughout the entire week.

Why It Matters This Year

With early holiday deals already rolling out, we don’t have to wait until Black Friday to score some savings. If you’re looking to stock up on Halloween candy, find this year’s costumes, or start holiday decorating, Target Circle Week deals are arriving right on time.

And, if you’ve been debating Target Circle vs. Prime Day, this sale is a reminder that you don’t need to pay for an annual membership to snag some major discounts.