2027 Ford Maverick Gets Big Price Cuts on Gas Models

Ford sent shockwaves through the auto industry recently when the company announced some major changes to one of the most popular small trucks on the market. For the 2027 model year, the Ford Maverick's gasoline-powered 2.0-liter EcoBoost engine is disappearing from both ends of the lineup. The base XL will be hybrid-only, while the more expensive Lariat will no longer offer the turbocharged engine either. However, the changes come with a financial twist, too. The Lobo, Lobo High, and Tremor are all getting substantial price reductions, with the largest cut reaching more than $4,000.

The changes to the 2027 Ford Maverick pricing structure highlight what Ford’s leadership believes matters the most to consumers, and they could pave the way to some widespread changes to how trucks are priced going forward.

The Maverick's Cheapest Version Is Going Hybrid-Only

The 2027 Ford Maverick will start at $29,990, and that price gets you the hybrid powertrain. The Maverick's 2.5-liter four-cylinder hybrid is one of the truck's biggest selling points, combining pickup-truck practicality with fuel economy that is unusual for the segment. Car and Driver lists the hybrid at an EPA-estimated 39 mpg combined, while Ford has previously highlighted the Maverick's strong fuel-economy numbers as a major part of its appeal.

The biggest changes to the Maverick lineup are the choices that consumers have when shopping at the bottom end of what the Maverick offers. You can’t simply order the cheapest Maverick XL with a turbocharged engine. If you want a Ford Maverick EcoBoost, you’ll have to move up the lineup.

The Cheapest EcoBoost Maverick Is Now an XLT

Unlike previous years, the least expensive 2027 Ford Maverick with the 2.0-liter EcoBoost is the XLT with all-wheel drive. Reports say that this model will start at $32,890, placing it roughly $3,000 above the hybrid-only XL’s starting price. Other current pricing reports put the XLT AWD's MSRP at $30,745 before destination charges.

These differences reflect how the prices are being presented. For customers who specifically want the turbocharged engine, the price is going up while Ford highlights the fact that some models are being made less expensive. However, in some cases, Ford is asking customers to spend more to get the gas engine.

But Then Things Get Interesting

Ford’s pricing model for 2027 isn’t all about increasing the amount that customers will be spending. In fact, once you get past the XLT, things change considerably. The Maverick Lobo Standard gets a $3,775 price reduction compared to the 2026 version. Car and Driver reports a starting price of $34,000, including destination.

The Maverick Lobo is getting a price cut, too. Its price drops by $4,270, bringing the starting price to $39,000 including destination, according to multiple sources. The Maverick Tremor price is also dropping. That model will see a reduction of $3,490 compared to its 2026 counterpart. Maverick Tremors will start at $39,000 for 2027.

The Lobo Is Suddenly a More Interesting Proposition

The Lobo may be the strongest option in this year’s Ford Maverick class. In a time when most pickup trucks are hitting the market with a $50,000 price tag for the most basic models, the Lobo offers a combination of street performance and pickup truck features for under $40,000. The 2027 standard Lobo comes in at $3,775 less than the 2026 model, while the Lobo High is $4,270 less than its predecessor.

This Isn't the First Time Ford Has Tweaked the Maverick

The changes to the 2027 lineup aren’t the first examples of Ford being willing to make changes to the Maverick based on what customers are buying. In 2026, Ford stopped allowing retail customers to order the XL with both all-wheel drive and the EcoBoost engine, although existing dealer inventory could still include the configuration. Cars.com reported that Ford said the adjustment was made to better align production with consumer demand. That history makes the changes to the 2027 Ford Maverick look less like a sudden change in philosophy and more like the next step in an ongoing strategy.

For someone shopping for a 2027 Maverick, the biggest question is no longer simply which trim is cheapest. It's which Maverick makes sense for the way you actually intend to use the truck. If fuel economy and everyday practicality matter more to you, the hybrid option might be the best choice. If performance is more important, the EcoBoost is still available, but you’ll need to move beyond the base XL.

Ford has made it easier than ever to find a Maverick that fits your budget and your daily needs.

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