Advertisers drop Jennifer Welch after she cracks up laughing over digging up Charlie Kirk, ‘doing it again’
A left-leaning podcast faced advertiser pullback after hosts Jennifer Welch and a co-host laughed at the idea of digging up Charlie Kirk’s body. The controversy erupted on a recent episode, triggering backlash and brand exits from sponsors such as Cash App, Chewy, Lola Blankets, and Boll & Branch. The hosts issued an apology on social media, clarified they do not support violence, and announced a donation to Everytown for Gun Safety. The episode’s fallout underscores the fragility of brand alignment around provocative content and the rapidity of advertiser responses. Moving forward, the show faces heightened scrutiny and renewed focus on responsible discourse.
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Multiple sponsors, including Cash App, Chewy, Lola Blankets, and Boll & Branch, severed or suspended their advertising relationships with the podcast following the episode in which the hosts joked about digging up Charlie Kirk and shooting him again.
Cash App publicly stated it no longer sponsors the podcast, responding to a social-media inquiry about whether they supported mocking a murder victim and reiterating their stance against violence.
Chewy confirmed it is no longer affiliated with or sponsoring the podcast, signaling a concrete dissociation from the content in question.
A spokesman for Turning Point USA’s Andrew Kolvet indicated Lola Blankets also ended its relationship with the show, aligning with the broader withdrawal of sponsor support.
Boll & Branch confirmed they do not advertise with the podcast now or in the future, adding to the pattern of advertiser exits.
The podcast’s Instagram statement apologized for the remark, acknowledged it was insensitive, and announced a donation to Everytown for Gun Safety, framing the action as support for gun-safety reform.
The incident illustrates how controversial humor tied to violence can quickly trigger brand risk, prompting sponsors to reassess alignment and emphasizing the potential impact on a show’s future reach and funding.