BTS will launch BTS THE CITY ARIRANG in Las Vegas and Busan, expanding the city-wide immersive experiences that accompanied THE CITY Seoul. The Las Vegas edition runs May 20â31 with landmark activations, themed hospitality, and after-party events, while Busan runs June 5â21 showcasing BTSâs ARIRANG narrative across iconic locales. The projects aim to blend music and place, echoing BTSâs fifth studio album and tying cultural displays to city landmarks, including KEEP SWIMMING installations. The initiative is expected to contribute to a broader economic impact, with BTS projects anticipated to generate over $1 billion across 82 shows in 34+ cities, signaling sustained momentum for the brand. A related documentary series KEEP SWIMMING with BTS, highlighting perseverance, runs parallel to the launches.
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The Las Vegas edition, THE CITY LAS VEGAS, runs May 20â31 and is described as larger in scale than the 2022 event, activating landmarks across the city and featuring illuminated Strip displays, themed hotels, food and beverage options, and exclusive after-parties.
The Busan edition, THE CITY BUSAN, runs June 5â21 and will present immersive programs that fuse the story of BTSâs ARIRANG album with Busanâs landmarks, with programming details to be announced through BTSâs official Weverse channel.
Landmark installations in Seoulâs KEEP SWIMMING theme are echoed in Busan and in the Jongno districtâs Cheonggyecheon stream, along with nighttime light fixtures and a KEEP SWIMMING display at Yongsan Station.
The announcements align with BTSâs KEEP SWIMMING with BTS documentary series, which highlights Koreans who persevered, featuring figures from cinema, fashion, sports, and religion, and began streaming on April 7.
Industry impact is a focus, with past BTS Vegas events contributing to substantial economic activity; projections suggest the groupâs global tour framework could drive more than $1 billion in revenue across 82 shows in 34+ cities, underscoring ongoing momentum.