Buffalo Wild Wings serves up Pick 6 deal for football fans
Buffalo Wild Wings is reintroducing its popular Pick 6 deal for football fans, which allows customers to choose two entrées, two sides, and two fountain drinks starting at $19.99. The entrée selections include options such as 10 Boneless Wings and the new Spicy Chicken Dippers, which feature white meat chicken marinated in a Desert Heat dry rub and served with a B-Dubs Dip. Customers can also upgrade their meals for an additional cost, swapping in items like the Buffalo Ranch Chicken Sandwich or Beer Cheese Cheesesteak. To promote the Pick 6 special, Buffalo Wild Wings has launched new TV ads featuring actress Heidi Gardner and comedian Dave Burd, who will appear in more promotional content throughout the football season. This deal, timed with the football season, provides an ideal shareable option for dine-in sports enthusiasts.
Dive Deeper:
Buffalo Wild Wings has introduced the Pick 6 deal, available from August 20, offering two entrées, two sides, and two fountain drinks for $19.99. Entrée options include 10 Boneless Wings, the All-American Cheeseburger, or 3 Crispy Chicken Dippers, with the addition of new Spicy Chicken Dippers.
The new Spicy Chicken Dippers are made with white meat chicken marinated in Desert Heat dry rub, coated with a breading featuring three different types of peppers, and served with a creamy B-Dubs Dip.
Customers can enhance their Pick 6 meal by upgrading their entrées for an additional $3 or $5, choosing from items like the Buffalo Ranch Chicken Sandwich, Beer Cheese Cheesesteak, 10 Traditional Wings, Triple-Bacon Cheeseburger, or Honey BBQ Chicken Salad.
The Pick 6 deal, inspired by the football term for an interception returned for a touchdown, is designed as a shareable meal for watching sports, making it perfect for two people with its dual entrée, side, and drink offerings.
To advertise the return of the Pick 6 special, Buffalo Wild Wings has created new TV commercials starring Heidi Gardner, a Kansas City Chiefs fan, and Dave Burd, also known as Lil Dicky, a Philadelphia Eagles enthusiast. They will appear in further promotional content across the season.
Both Gardner and Burd engage with the wing chain's mascot Hank in the ads, with Gardner envisioning a future with Hank, and Burd enjoying a rap performance about the Pick 6 deal. These ads aim to attract more customers during the football season.
Buffalo Wild Wings has ended its Bottomless Apps deal to make way for the Pick 6 special, reflecting the chain's strategy to offer appealing dining options that align with the interests of football enthusiasts.