Context:

A new wave of conservative magazines and influencers is targeting young women by blending pop culture, wellness, and right-wing politics. Publications like Evie Magazine and The Conservateur are appealing to women who feel alienated by mainstream feminist ideals, promoting traditional gender roles and skepticism towards modern medicine. These outlets, while not overtly political, subtly introduce conservative ideologies through lifestyle content, attracting audiences who resonate with these views. This media trend mirrors the success of right-leaning podcasters who have engaged disengaged male audiences in recent elections. The influence of these media could potentially shift young women's perspectives on culture and politics, though the long-term impact remains uncertain as cultural dynamics continue to evolve.

Dive Deeper:

• Evie Magazine, founded by Brittany and Gabriel Hugoboom, portrays itself as a 'conservative Cosmo,' often intertwining pop culture with right-wing ideologies, leading some to characterize it as 'alt-right'. It draws readers in with seemingly innocuous content but subtly promotes conservative values and has been criticized for publishing conspiracy theories and vaccine misinformation.

• Young women like Gabrielle and Allison Thompkins have encountered Evie content through social media, initially drawn by its pop culture allure before recognizing its conservative undertones. These women, despite different political leanings, noticed a trend toward promoting traditional gender roles and criticizing modern feminist ideas.

• The rise of conservative women's media is part of a broader cultural shift where more young women identify with conservative values compared to previous years. Influencers like Alex Clark and Brett Cooper have gained significant followings by discussing wellness and pop culture while embedding conservative viewpoints, mirroring the success of male-oriented conservative podcasts.

• Evie Magazine and similar outlets advocate for reclaiming traditional femininity, often criticizing modern feminist ideals and promoting a return to conventional gender roles. This includes skepticism towards modern medicine, with some influencers spreading misinformation about birth control, aligning with broader conservative narratives on reproductive issues.

• Despite their growing influence, these conservative media outlets have a smaller reach compared to mainstream women's magazines. However, their strategic focus on culture rather than overt politics suggests a calculated effort to subtly shift cultural and political perspectives among young women, potentially impacting future societal norms and political landscapes.