Several Sponsors Cut Ties with Jennifer Welch’s Podcast After Hosts Laugh About Desecrating Charlie Kirk’s Body
Several sponsors distanced themselves from Jennifer Welch’s I’ve Had It podcast after a segment in which the hosts laughed about desecrating Charlie Kirk’s body, triggering backlash and advertiser withdrawals. The move followed episodes that included mocking posts on political issues and a confrontation over violence, with sponsors citing they do not condone violence. Public responses from Cash App, Chewy, Boll & Branch, and Lola Blankets indicate a rapid reputational risk response amid criticism from listeners and social media. The episode and sponsor responses collectively illustrate how advertiser partnerships can be affected by controversial content, raising questions about platforming and accountability, with further fallout likely as brands reassess associations. Momentum remains uncertain as sponsors recalibrate their messaging and future advertising plans.
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Cash App publicly stated it no longer sponsors the podcast, explicitly condemning violence in its confirmation and addressing a boycott prompt on X.
Chewy released a customer-service note clarifying it is no longer affiliated with the show and emphasizing its focus on pets and their community.
Boll & Branch and Lola Blankets also announced they would not sponsor the podcast going forward, with messages circulated via X from users noting the changes.
The sponsors had been tied to the October 27 episode described as featuring discount offers, while Cash App’s connection is traced to earlier episodes including a sponsorship mention in 'Who Gives a Zuck?'.
The November 5 episode, 'Drinking MAGA Tears,' was central to the controversy, as Welch and Sullivan mocked Democrat election victories and repeated an line about Charlie Kirk, followed by a long shared laughter moment.
The controversy arose as listeners highlighted violent rhetoric and posts praising political actors, prompting sponsors to sever or reframe their relationships.
Overall, the episodes and sponsorship responses underscore the pressure brands face to respond quickly to backlash and the ongoing risk to advertiser-brand alignment in politically charged content.