Context:

Kenya's President William Ruto has amassed a variety of nicknames, such as Deputy Jesus, El Chapo, Hustler, and Chicken Seller, reflecting both admiration and discontent among Kenyans. Initially, names like Hustler and Chicken Seller highlighted his image as a relatable leader, but more recent labels like Zakayo and Vasco da Ganya criticize his tax policies and perceived dishonesty. The proliferation of these nicknames has intensified since Ruto assumed the presidency, with many viewing them as an expression of public frustration with the government's policies. Despite the nicknames, the government maintains that they capture the public's perception of Ruto's multifaceted identity as a leader. Some nicknames have led to a negative backlash from officials, especially when satire and art are used to lampoon the president, indicating a tense relationship between the government and its critics.

Dive Deeper:

• William Ruto, Kenya's president, is known for having numerous nicknames, each highlighting different aspects of his public image, from 'Hustler' and 'Chicken Seller' that endeared him to the populace, to more critical ones like 'Zakayo', which reflect dissatisfaction with his governance.

• The moniker 'Hustler' resonated with struggling Kenyans, portraying Ruto as someone who understands their challenges, which was politically advantageous during his rise to power, as noted by political analyst Prof Herman Manyora.

• Ruto's time in office has been marked by controversy, including accusations of land grabbing, which earned him the nickname 'Arap Mashamba', and unpopular tax policies, which sparked protests and led to the nickname 'Zakayo', likening him to a greedy tax collector.

• The creative naming has extended to Ruto's penchant for travel, leading to the nickname 'Vasco da Ganya', a play on the explorer Vasco da Gama, suggesting deceit, while 'Kaunda Uongoman' questions his honesty, referencing his preferred attire and the Swahili word for 'lies'.

• Despite the negative connotations of many nicknames, Ruto appears unfazed, with government spokesperson Isaac Mwaura suggesting they merely reflect public perceptions of Ruto's leadership attributes and initiatives.

• Satirical portrayals of Ruto, including AI-generated images, have sometimes provoked harsh responses from the government, indicating a potential crackdown on dissent and highlighting the tension between the administration and the public.

• The intense nickname culture surrounding Ruto may be unique in its volume and variety, attributed partly to the influence of social media, which facilitates widespread and rapid dissemination of public sentiment and critique of leadership in Kenya.