CFP Expansion Is Starting To Change The Sport Itself

Hunter Tierney
By Hunter Tierney
May 30, 2026
CFP Expansion Is Starting To Change The Sport Itself

The latest College Football Playoff fight sounds like it is about numbers. Twelve teams. Sixteen teams. Twenty-four teams. Automatic bids. At-large spots. Byes. Conference championship games. But the real argument is about what people want college football to become.

Because this isn't just a bracket debate anymore. It's a fight between access and scarcity. Between protecting the weird, high-stakes regular season that made college football different and turning the sport into more of a national postseason machine.

And honestly, I get both sides.

More access is good for the sport. More fanbases staying alive deeper into the season is good for the sport. But expanding again right now feels way too early.

College football is already trying to figure out NIL, revenue sharing, the transfer portal, conference realignment, and a constantly changing set of rules all at the same time. The sport just expanded to 12 teams and people are already pushing for 16 or even 24 before anyone really knows what this version of college football is going to look like.

The Bracket Is The Easy Part

Every time this playoff conversation comes up, everybody immediately jumps to the bracket.

Should it be 12 teams? Sixteen? Twenty-four? Should conference champs get automatic bids? Should the SEC and Big Ten get more spots? Should Notre Dame still get treated differently?

That stuff matters, obviously. But honestly, that's the easy part of the conversation.

The real question is what kind of regular season college football actually wants to have.

For decades, the sport was built on scarcity. That was the whole appeal. One bad Saturday could wreck everything. A rivalry loss could kill a title run. A random road game in October could suddenly feel like the biggest game of the year. There was almost no margin for error, and that pressure made every week feel massive.

That's what always separated college football from the NFL. NFL teams can lose games, regroup, get hot late, and still make a run. College football never really worked that way. It punished losses more.

Expansion changes that. Not completely, but it changes the stakes. A 12-team playoff already gives elite programs more breathing room. Sixteen gives them even more. Twenty-four starts to feel like a completely different sport where the regular season becomes more about seeding and positioning than actually needing wins every Saturday.

And that's the balancing act here. More access isn't automatically bad. Most sports work that way. But college football was never built like most sports. The tension was part of the product.

Access Sounds Great, Because It Is

The pro-expansion crowd has a real argument, and honestly, pretending everybody who wants a bigger playoff is just some TV suit chasing extra inventory is lazy.

A bigger playoff gives more fanbases something real to care about in November. It gives programs like Boise State, Tulane, James Madison, Memphis, or whoever rises up that year an actual path instead of just hoping the committee feels generous. It gives the ACC and Big 12 a little protection while the SEC and Big Ten keep stacking money and power. It gives a really good 10-2 team a chance to prove they were better than one weird Saturday in October.

And if we're being honest, the old system always needed some changing.

A team could go undefeated and still get boxed out. A conference champ could get told their schedule wasn't good enough. Smaller programs could do everything right and still get treated more like a fun little story than a real threat. Even the four-team playoff fixed one problem and immediately created another.

So yeah, more access can absolutely be good for the sport. More teams alive late in the season is fun. More fanbases feeling connected to the playoff race is good business for everybody.

The problem is, access and legitimacy aren't always the same thing.

A bigger field gives more teams a shot, but it doesn't automatically make them true title contenders. Football isn't basketball. You can't just get hot for one night and knock off a giant. You need depth. You need dudes up front. You need pass rushers, corners, tackles, and enough bodies to survive four quarters against rosters loaded with NFL talent.

There's a difference between giving more teams a path and pretending more teams are actually built to win the whole thing.

The SEC And Big Ten Aren't Arguing Philosophy For Fun

Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs head coach Kirby Smart leaves the field after the game against the Alabama Crimson Tide at Sanford Stadium.
Credit: Brett Davis-Imagn Images

A lot of this expansion talk gets framed like some deep philosophical debate, but honestly, a huge chunk of it just comes down to power.

The SEC and Big Ten aren't just part of the conversation anymore. They basically are the conversation. They've got the biggest brands, the biggest TV deals, the biggest audiences, and the most leverage. Everybody else is trying to make sure the sport doesn't slowly turn into a two-league invitational.

That's why the automatic bid and at-large stuff matters so much.

The SEC has leaned more toward a 16-team setup with a bunch of at-large spots, which makes sense. If you think your league is the deepest, you want the committee picking the best teams because your fifth-best team probably looks stronger than somebody else's third-best team. The Big Ten has pushed harder for even bigger models, including 24-team ideas that could completely reshape the postseason and probably put conference title games in danger.

Meanwhile, the ACC and Big 12 are fighting for protection more than anything else. Because once everything turns into at-large politics, we all know where these conversations usually go. The committee can talk about picking the “best” teams all it wants, but “best” almost always leans toward bigger brands, tougher schedules, deeper rosters, and leagues with more pull.

And honestly, that isn't always unfair. The SEC and Big Ten usually are deeper. But if the sport gets to a point where the ACC and Big 12 champs are constantly fighting for respect while the SEC and Big Ten keep getting four, five, or six teams in, then eventually the rest of college football starts feeling like they're sitting at the kids' table.

That's why automatic bids matter. Not as charity. As survival.

If you're the ACC or Big 12, you need winning your conference to actually mean something. If you're a Group of Six team, you need some kind of path that doesn't involve begging a committee to respect your 12-1 season over some 8-4 brand-name program. And if you're the SEC or Big Ten, you want the playoff to reflect what you believe is reality: most of the best teams are coming from us anyway.

Everybody says they're fighting for fairness. Really, most of them are fighting for their own future.

Conference Championship Games Are The Warning Sign

A 16-team playoff could probably keep conference championship weekend mostly intact. It might make those games a little awkward sometimes, but the sport could survive that. A 24-team playoff is where things start getting messy.

Because once that many teams are getting in, conference championship games start feeling less like a must-win matchup and more like unnecessary risk.

Think about it. If a 10-2 or 11-1 team already knows they're safely in the playoff, what exactly is the conference title game deciding anymore? In a smaller format, those games can still feel like elimination games. Lose, and your season might be over. In a massive playoff? The stakes start shifting.

Now it's more about seeding, hosting, and byes than actually making the field. And once you get there, coaches, players, and fans will all start looking at conference title weekend differently. Instead of feeling like this huge final step before the postseason, it starts feeling like one extra game where a playoff team can get hurt.

That's why the 24-team stuff keeps bringing conference title games into the conversation. At some point, the sport has to ask why they're even playing them.

And honestly, that's a way bigger change than just adding more playoff spots.

Conference title games aren't perfect. They can create weird rematches. They can punish teams that already proved themselves over 12 games. And with divisions disappearing and conferences getting bigger, they already feel a little less important than they used to.

But they still mean something.

They're tied to conference identity. They crown a champion. And that's always been one of the coolest things about college football. There've always been layers to the sport. Winning the rivalry mattered. Winning the conference mattered. Getting to a major bowl mattered. The national championship was always the top prize, but it wasn't supposed to be the only thing people cared about.

That's already started fading a little. Bowl games aren't what they used to be. Opt-outs, portal movement, coaching changes, and the playoff itself have drained a lot of the old meaning from the postseason middle class.

Conference title games could be next.

TV Networks Would Love A 24-Team Playoff

The College Football Playoff trophy inside the College Football Hall of Fame during media day for the Peach Bowl on Dec 29, 2022.
Credit: Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

Then there's the TV side of this, because of course there is.

The expanded playoff is great television. First-round campus games are awesome. Big brands playing elimination games draw huge audiences. Networks want more of those, and college football is still one of the few things left that can pull massive live numbers.

And truthfully, not every TV-driven idea is bad. Fans like big games. Schools need the money. Those TV deals fund entire athletic departments now. Acting like money shouldn't matter in modern college football is just ignoring reality.

But there's still a difference between creating more meaningful football and just creating more football.

A 12-team playoff still feels manageable. It adds a real postseason without completely swallowing the regular season. Sixteen probably becomes the next logical step eventually if the sport keeps trending this direction.

But 24? That's where the regular season starts feeling more like a setup show.

At that point, a lot of the biggest programs would enter the year with a massive cushion. Two losses? Fine. Three? Probably still alive. Four? Depending on the brand and conference, somebody would still try making the case.

More playoff games would absolutely make money. I'm just not sure that automatically makes the sport better.

The NFL can handle a long seeding race because that's how the NFL is built. College football's whole appeal has always been that every Saturday feels dangerous. If expansion turns the season into three months of positioning for teams that were probably getting in anyway, then the sport starts losing part of what made it feel different in the first place.

The Cinderella Dream Sounds Better Than It Plays Out

The strongest emotional argument for expansion is the Cinderella angle.

Everybody loves the idea of the team that wasn't supposed to be there. That's part of what makes March Madness so fun. Some random school most people couldn't find on a map suddenly becomes the center of the sports world for a weekend.

College football wants some of that too, and I get why.

A real path for the best Group of Six team is good for the sport. It keeps more fanbases connected to the national race and gives smaller programs something real to chase in November instead of just hoping the committee feels generous.

But football isn't really built for Cinderella runs the same way basketball is.

Upsets can absolutely happen. This sport gets weird sometimes. A great quarterback can steal a game. Turnovers can flip everything. A cold-weather campus game can turn into a street fight fast.

But over time, talent wins out. Especially in the playoff.

The deeper you get, the more the roster gap starts showing up. Depth matters. The line of scrimmage matters. Being able to rotate pass rushers matters. That's where football gets kind of cruel.

That's why the Tulane example matters so much.

A school like Tulane getting into the playoff is good for college football. It's fun. It gives the sport some life outside the same handful of helmet brands. But NIL and the portal don't automatically help Tulane close the gap. In some ways, they might make it harder. If Tulane develops an all-conference player, the bigger programs now have an easier path to come take him.

Now compare that to a school like Arkansas.

Arkansas is in the SEC. They've got money, visibility, resources, and a real recruiting base already in place. If the NIL and portal world settles down a little, a program like that can realistically use the portal to close gaps faster. They might not become Alabama, but they can absolutely become more dangerous.

But Tulane isn't Arkansas. Boise State isn't Texas A&M. James Madison isn't Ole Miss.

Everybody technically plays in the same sport, but everybody isn't operating by the same rules off the field.

NIL Might Spread Talent, But Give It Time

Feb 28, 2026; Indianapolis, IN, USA; Vanderbilt quarterback Diego Pavia (QB14) during the NFL Scouting Combine at Lucas Oil Stadium.
Credit: Kirby Lee-Imagn Images

This is the part where I think college football needs to slow down a little, which obviously isn't their favorite thing to do.

The NIL and portal era is still new. Revenue sharing is even newer. Schools are still figuring out roster budgets, what positions cost, how to retain players, how much to lean on high school recruiting versus the portal, and how to manage locker rooms now that everybody knows real money is involved.

And honestly, over time, that could help the playoff argument.

If NIL and the portal spread talent around the top 20 or 30 programs a little more, the sport could eventually become deeper. Not perfectly balanced, because that's never happening, but deeper. Maybe a player buried on Georgia's depth chart transfers somewhere else and becomes a star. Maybe Alabama can't hoard every elite backup forever anymore.

That's the optimistic version, and I buy parts of it.

The old system let powerhouse programs stack five-stars on top of five-stars and basically tell everybody else to wait their turn. Now some of those players are going to leave for more snaps and more money.

But the important part there is "upper class."

The transfer data already shows how hard it is for smaller programs to hold onto their best players once bigger schools come calling. The richest programs aren't getting flattened by NIL. They're learning how to weaponize it.

That's why rushing into another massive playoff expansion right now feels backward to me. The sport still doesn't fully know whether NIL is creating real parity or just creating a faster pipeline that moves talent up the ladder to the richest programs.

And that's a huge difference.

Maybe five years from now this all looks different. Maybe the roster movement settles down and the top 25 teams really are deeper and more spread out.

But right now, college football still feels like it's in the messy middle of figuring all this out.


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