Context:

Jena Sims fulfilled a long-standing dream by visiting the Krispy Kreme Headquarters in Charlotte while her husband, Brooks Koepka, prepared for the PGA Championship. Sporting a vibrant tie-dye Krispy Kreme tee, she documented her visit on social media, sharing her excitement over the experience. Sims enjoyed exploring the facility, including tasting an unusual 'empty shell' doughnut and touring the secretive innovation lab where new collaborations are developed. Despite the rainy weather, she was determined to make the visit, emphasizing her eagerness and commitment to this unique opportunity. The couple, based in Jupiter, Florida, traveled to Charlotte specifically for this event, underscoring its significance to Sims.

Dive Deeper:

• Jena Sims visited the Krispy Kreme Headquarters in Charlotte while accompanying her husband, Brooks Koepka, who was preparing for the PGA Championship week.

• During her visit, she wore a colorful tie-dye Krispy Kreme t-shirt and took numerous photos, including some with her son and a custom guest badge labeled 'Jena Koepka'.

• Sims shared her adventure on TikTok and Instagram, describing the visit as a dream come true and expressing her excitement over the experience.

• She had the opportunity to taste a rare 'empty shell' doughnut, which is not available in stores, and explored the conveyor lines at the facility.

• Sims also gained access to the brand's top-secret innovation lab, where new product collaborations are created and tested, although she could not take photographs inside.

• The trip to Charlotte was made despite rainy conditions, highlighting Sims' determination to visit the headquarters regardless of the weather.

• Sims and Koepka live in Jupiter, Florida, and their journey to Charlotte specifically for this visit underscores its importance to her.

• Jena Sims just checked off a major bucket list item — and she did it in full color.

• The model and entrepreneur, in Charlotte as her husband Brooks Koepka gears up for PGA Championship week, paid a visit to Krispy Kreme Headquarters. She documented the sugar filled adventure on TikTok and Instagram on Monday, May 12, calling it “truly everything I dreamed it would be.”

• @jenamsims Dreams came true. @Krispy Kreme ♬ original sound - G23

  Sims showed up ready for the occasion, sporting a bright tie-dye Krispy Kreme tee and wide leg jeans with hot wheel-sized race cars fixed to the sides. She took pictures with her son, flashed her custom guest badge (“Jena Koepka”), and even stepped inside an old time Krispy Kreme delivery truck — though the kid wasn’t quite as enthusiastic.

• She got to taste a rare “empty shell” doughnut (a version that never hits stores) and toured the conveyor lines before heading into the brand’s top-secret innovation lab. “We got to go in to the room where the collabs are created and tested (couldn’t take pics) but saw next year’s drops,” she wrote.

• The Koepkas live in Jupiter, Florida, but made the trip to rainy Charlotte ahead of the tournament from May 15-18 at Quail Hollow. Sims made one thing clear: PGA week or not, she wasn’t missing her chance. “Rain or shine I’m showing up.”

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